The Optimist Restaurant is this gorgeous new seafood restaurant by Ford Fry here in Atlanta. It just opened this summer and has been the talk of the town! Almost every time I run into an old friend, we end up talking about the restaurant and the beauty it is.
My friend, Alvin Diec, is the mastermind behind all of the design work for The Optimist. He designed the gorgeous site, made the brand and identity of the restaurant, and even went as far as making those gorgeous matchbooks. And you know I loveeeee matchbooks.
And it's just as beautiful in real life! Another example of why budgeting for design really makes a difference. Check out their tumblr for pictures and videos of the restaurant being put together! If you're in Atlanta, definitely stop by and take a look (and eat an oyster!). This gem is over on the West Side close to Octane.